Assignment #6

For this assignment, I chose the photo below for an analysis.

Background of photo

Category: Sports

Name: Oliver Kahn

Who: Legendary German Goalkeeper

Where: Munich, across four-lane airport highway

For: Advertising for Adidas for Germany World Cup 2006

At first look,
I felt that it was virtually unique, is one of a kind and somehow, signifies a strong meaning behind it.

Signifier: Giant-sized Oliver Kahn
Signifier: Scenery of Munich airport
Signified: Oliver Kahn welcoming visitors to Germany for World Cup

Modality

• Photo claims that Oliver Kahn is well-known by everyone is the world
• nMaking him look like a German ambassador
• Might only appear realistic to soccer lovers, especially Germany fans.

SYNTAGMATIC STRUCTURE

• nNarrative Structure
• nSignifiers complement each other
• nHowever, more attention towards Oliver Kahn
• nPlacement of Oliver Kahn at the center influences meaning and directs viewers’ gaze to it

Social Semiotics

• nRepresents soccer enthusiasts realities and excludes concern for the general public – form of visual pollution

  nIntended for visitors to the country
• Emphasizes on the strength of Germany’s soccer team as Oliver Kahn appears to be an overwhelming power above all – placed above everyone
• nMight be mistaken as a form of commemoration for Oliver Kahn because of its prominent location and grandeur of the figure
• If the figure were to be replaced by other commodities or popular names, it would have taken up a totally different meaning

Self-Assessment: 7/10

Assignment #5

For this assignment, I decided to take photos of my favourite thing to do again because I am there 3 times a week and I feel it can express the 3 intentions.

Expressionism

Realism

Formalism

Self-Assessment: 5/10

I totally neglected the theme, creep. However, I hope these 3 pictures can present the 3 intentions

Assignment #4

Assignment #3

For this assignment, I decided to do on Singapore's SBS service because I travel to places through it everyday and felt that it really a very drastic change through all these years...
So, we start from one of the oldest model we can see..

Self Assessment: 7/10

Assignment #2

I got the inspiration from my everyday life, wanted to just take pictures of the simplest objects I can find when I travel around. Below are 2 pictures which I liked best among all I that I took. Both of them seems to have an interesting ambiguous effect such that viewers will not certainly know what is it until I reveal the answer to them.

Drain [I thought this looked like window blinds or some parts of an air-conditioner] Coffee Bean Chair [This one felt like a snake skin or a dustbin]
Self Assessment: 7/10

Assignment #1 (Photogram)

I feel this photogram portrays out the most of me because it shows a sports enthusiast and perhaps, a basketball fanatic. I love basketball and I have been playing it for many years. It has appeared in many of my assignments before and everytime I find pleasure in doing something related to it.

Also, this is appropriate because i'm also very into sports brands such as Nike and Adidas. I always dress as if I am being sponsored by them but the truth is, I like their products and I always purchase them even though they cost quite a bit.

This piece gives a very sporty feeling, especially of a locker room or a gym bag.


Self Assessment: 70/100
As commented by Mr Reddy, I also agree that this piece of work lacks experimentation and it could have been better if I had played around with the placement of items.